Genesis.com

2018 - Current Genesis USA Website Showcase. This is a joint project between two agencies Innocean US and Media Monks Worldwide to create a new web experience for Genesis Motor USA. Genesis is a Korean luxury car brand that has been on US market since 2016. When this website went into production in 2018 Genesis portfolio had 3 vehicle models on the market and in 2021 that number has doubled and portfolio keeps growing every year.

The approach to this design was to create a modular system with individual component like blocks. This system would allow for content to be dynamic on the page offering much flexibility in content layout narrative. Designed for Adobe Experience Manger the level of flexibility and content management would create an efficient system for updates and overall scalability.

Role: Creative Director Agency: Innocean USA, Media Monks CGI: Digital Giant

Genesis.com Landing Page

This component based design system works seamlessly on desktop and mobile devices. The modular design allows for interchangeable content within page structure and with help of data science its content and layout can become dynamic with parameters set in Adobe Experience Manager.

Vehicle Landing Page

Vehicle landing pages are unique to each model but are uniform in design language. This component system of design is supported by Adobe Experience Manager and content is changed and updated within template guidelines.

Build & Price

The overall design language of the site is minimal and the patterns of design are also evolving with introduction of new tools and user experiences.

Navigation

Site supports English and Korean.

Component Highlights

Hero component supports static and video content. Vehicle landing pages feature dynamic data set for vehicle specs. Homepage hero component offers a carousel feature for multiple paginated messaging.

Gallery component interaction on desktop and mobile: